Whom do we blame when we fail? The short answer is "everyone but ourselves." Extensive research in psychology (Jones & Harris 1967, Ross 1977) has shown that when we fail, we tend to attribute the cause of our failure to reasons outside of ourselves: The market was weak. The inputs were poor. The weather was bad.
Think about it. When was the last time you failed to complete something on time at work - and why? Most people will list reasons that seem to be completely beyond their control. But now consider the last time a colleague or a subordinate (or family member or friend) failed to deliver on a project. Whom did you blame then? Well, if you're like most people, you blamed the colleague or subordinate.
This phenomenon, dubbed the Fundamental Attribution Error, is a pervasive bias that affects all of us to some degree, but why? Psychologists would argue that in our attempt to preserve our self-respect and self-esteem that we internalize our successes and externalize our failures. In other words, we like to like ourselves! Seems innocent enough, maybe even healthy, right? The problem is when "liking ourselves" turns into complacency, and we stop seeing room for improvement. Clearly there are times when we are to blame for our failures.
So how do we sort through our bias to narrow in on that slippery but useful thing we call "reality?" That's where peers come in. Since they're biased in the opposite way that we are, they're a neat check to our own perspective. That is, if we consistently internalize our successes, others will consistently externalize them, and the reverse with failure. Presto!: We compare notes, and start to get a more nuanced picture of what's contributing to our downfalls - and as importantly, of what'll deliver the most and the richest success.
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